WORK EXPERIENCE

Atlassian (Hybrid)                                                                                                      2021-2023

Innovator for B2B SaaS for enterprise businesses and SMBs

  • Content Strategist: Created editorial framework and roadmap to showcase content marketing strategy

  • Content Marketing Manager: Created connections with marketing and sales teams to distribute content

  • Writer/Editor: Found and developed internal case studies to present to external customers

eBay (Campbell, CA)                                                                                                      2018-2020

Pioneer and leader in global marketplace platform for B2B, B2C and C2C

  • Content Manager: Led strategy and management of corporate editorial calendar

  • Senior Writer: Spearheaded editing and development of eBay Product Blog aimed at sharing technology milestones

  • Project Manager: Organized and led creative projects (videos, articles, editorial series)

Freelance Writer/Editor                                                                                                                                  2016-Present

News articles and social issues features

  • Santa Cruz Sentinel (Santa Cruz, CA)

  • Mercury News (San Jose, CA)

  • Good Times Santa Cruz (Santa Cruz, CA)

  • KAZU/National Public Radio (Monterey, CA)

S&P Global Market Intelligence (Monterey, CA)                                                                                                        2016

Business intelligence focused on covering financial side of media

  • Tech: Expanded Microsoft and Apple coverage through deeper stories on company strategy

  • Social Media: Pioneered coverage of Facebook, Twitter and Snapchat

  • Breaking News: Tasked with writing and publishing breaking media news for West Coast

The Santa Cruz Sentinel (Santa Cruz, CA)                                                                                                        2013-2015

Daily regional newspaper 

  • Reporter: Covered protests, regional politics, criminal courts, elections, social issues, K-12 education

  • Enterprise: Wrote and produced enterprise news/feature packages (story, social, video, photo)

  • Social: Created informed tweets and Facebook posts for daily stories and breaking news

The American News (Aberdeen, S.D.)                                                                                                                2011-2013

Regional and state leader in daily news

  • Reporter: Carved paths across health care and higher education to shed light on uncovered stories

  • Social: Pioneered best social media practices during transition to digital newsroom

EDUCATION

New York University (New York, N.Y.)                                                                                                              Class of 2011

  • Bachelor of Arts in Journalism and East Asian Studies

  • Gilman Scholarship & Banco Santandar Award, Fall 2010