WORK EXPERIENCE
Atlassian (Hybrid) 2021-2023
Innovator for B2B SaaS for enterprise businesses and SMBs
Content Strategist: Created editorial framework and roadmap to showcase content marketing strategy
Content Marketing Manager: Created connections with marketing and sales teams to distribute content
Writer/Editor: Found and developed internal case studies to present to external customers
eBay (Campbell, CA) 2018-2020
Pioneer and leader in global marketplace platform for B2B, B2C and C2C
Content Manager: Led strategy and management of corporate editorial calendar
Senior Writer: Spearheaded editing and development of eBay Product Blog aimed at sharing technology milestones
Project Manager: Organized and led creative projects (videos, articles, editorial series)
Freelance Writer/Editor 2016-Present
News articles and social issues features
Santa Cruz Sentinel (Santa Cruz, CA)
Mercury News (San Jose, CA)
Good Times Santa Cruz (Santa Cruz, CA)
KAZU/National Public Radio (Monterey, CA)
S&P Global Market Intelligence (Monterey, CA) 2016
Business intelligence focused on covering financial side of media
Tech: Expanded Microsoft and Apple coverage through deeper stories on company strategy
Social Media: Pioneered coverage of Facebook, Twitter and Snapchat
Breaking News: Tasked with writing and publishing breaking media news for West Coast
The Santa Cruz Sentinel (Santa Cruz, CA) 2013-2015
Daily regional newspaper
Reporter: Covered protests, regional politics, criminal courts, elections, social issues, K-12 education
Enterprise: Wrote and produced enterprise news/feature packages (story, social, video, photo)
Social: Created informed tweets and Facebook posts for daily stories and breaking news
The American News (Aberdeen, S.D.) 2011-2013
Regional and state leader in daily news
Reporter: Carved paths across health care and higher education to shed light on uncovered stories
Social: Pioneered best social media practices during transition to digital newsroom
EDUCATION
New York University (New York, N.Y.) Class of 2011
Bachelor of Arts in Journalism and East Asian Studies
Gilman Scholarship & Banco Santandar Award, Fall 2010